Business-minded, creative content manager with 20+ years’ experience across print, digital, UX/UI, web, and campaigns. Expert in strategy, process management, and implementing, using, and training AI tools. I'll get you from "I wonder if..." to "I love it!"
Mimeacst • AI Based Cybersecurity Software • Lexington MA (Remote) • 2022 - Present
Managing Editor
I create content for a range of organization needs. I also review and edit technical and marketing content created by internal and external teams to ensure proper grammar, messaging, and tone. In addition, I manage our department’s relationships with those teams. I also manage the company’s blog on a daily basis, fielding and soliciting blog content, refreshing or retiring existing content, as well as writing and editing all new blog content. Most recently, I was heavily involved with the strategy behind and deployment of Claude as the company’s go-to AI tool for the marketing team.
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Ensure consistent messaging and professional image through careful and concise creation and editing of content.
• Further brand recognition and promote Mimecast as an industry leader by shaping the voice and tone of content, including the Mimecast Cyber Insights blog and annual State of Human Risk report.
• Spearhead the introduction of AI writing tools into the content creation process, providing materials for AI training, developing reusable AI prompts, and assisting marketing leadership in planning and strategy for implementation.
• Assist in high profile product launches, customer pursuits, as well as product and service delivery through editing and review of customer documentation for key accounts, UX/UI copy and designs, and website copy and designs, including website content strategy.
• Foster cross-functional collaboration by working closely with members of the company’s marketing, executive, consulting services, threat intelligence, recruiting, human resources, and product design and marketing teams.
• Drive marketing initiatives and campaigns through delivery of needed content while working under high-pressure timelines and fluctuating deliverables – all while maintaining composure and keeping projects on track.
• Ensure all marketing content is current and meets the needs of our growing organization through quarterly reviews of existing sales and marketing assets.
Cylance • AI Based Cybersecurity Software • Irvine, CA (Hybrid) • 2015 - 2017
Managing Editor
As a part of a larger creative team, I led the company’s content creation efforts, helping to shape voice, style, and messaging guides. I created content for a variety of marketing and product needs. In addition, I reviewed and edited technical and marketing content created by teams throughout the organization to ensure proper grammar, messaging, and tone.
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Created consistency through development and continual maintenance of messaging guidelines, which included standard descriptions of the company, products, and services, as well as proper use of terms and style.
• Furthered brand recognition and promoted Cylance and BlackBerry as industry leaders by shaping the voice and tone of content for both brands.
• Ensured consistent messaging and professional image through careful and concise creation and editing of content.
• Assisted in high profile product launches, customer pursuits, as well as product and service delivery through editing and review of customer documentation for key accounts, UX/UI copy and designs, and website copy and designs, including website content strategy.
• Fostered cross-functional collaboration through working closely with other members of the marketing team, as well as members of the consulting services team, recruiting team, human resources, and product design and marketing teams.
• Drove marketing initiatives and campaigns through delivery of needed content while fielding pressure-cooker timelines and shifting deliverables.
• Conducted semi-annual reviews of all marketing content to ensure it was up-to-date and still met the needs of sales and marketing teams.
CAKE Marketing • Marketing Tracking Software • Newport Beach, CA • 2014 - 2015
Marketing Technical Writer
I split my time between content creation for marketing projects and writing for the product team.
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Improved clarity through unified company messaging and voice, developing concise messaging guidelines as well as physical and digital marketing content.
• Drove new leads with clear, concise whitepapers, brochures, website copy, emails, and other marketing content.
• Created awareness through blog posts and bylined articles published both by the company as well as the company’s network of partners.
• Reached a broader audience through development and launch of new social media strategy.
• Increased customer satisfaction by continually improving UX/UI copy, giving input on UX/UI design, and creating and editing content for the company’s product support knowledge base.
• Supported company rebranding campaign and website redesign efforts through strategy input and content creation.
• Assisted with PR initiatives through press release creation and distribiution as well as SEC filing review.
• Sped up delivery of sales and marketing tools by laying out approved copy and images in InDesign and PowerPoint templates.
• Improved search results through uniformed messaging, keywords and writing with SEO in mind.
• Increased qualified leads by developing and launching Business Development Rep article sharing program.
• Assisted in driving real results, including Q1 2015 during which 38% of all leads generated, 45% of all leads converted and 46% of all opportunities created were the direct result of Marketing Department campaigns in which I was involved.
Neudesic, LLC • IT Consulting • Irvine, CA • 2007 - 2014
Copywriter & Marketing Communications Manager
Hired as the company’s first dedicated copywriter, I was later promoted to manage all marketing communications.
• Increased revenue and department visibility by working closely with software development managers and product owners to create technical documentation and content including whitepapers, software manuals, UX/UI copy, knowledge base copy, brochures, trade show materials, marketing content, proposals, case studies, press releases, blog posts, social media posts, website copy, newsletters, and marketing emails.
• Improved quality and marketing department response times by working closely with software engineers to translate highly technical information into client-focused content.
• Reduced wasted time and efforts by developing and implementing companywide planning, process, delivery, and reporting for creative services for IT Consulting business and numerous other business lines and subsidiaries.
• Increased client satisfaction and reduced delivery times through improved management of MarCom team, outside resources, and project management schedules.
Quietly Working • Marketing Creative Services & Technical Writing • Newport Beach, CA • 2001 - 2007
Communications Director & Sernior Writer
Led creative agency’s communications and marketing initiatives, serving as lead writer and project manager to deliver high-quality content.
• Increased client satisfaction and generated revenue by collaborating with clients from CEOs to engineers and marketing professionals to develop marketing collateral, technical manuals, customer operating documentation, and finished print and digital products across multiple platforms and media.
• Created technical manuals, operating manuals, procedure manuals (including ISO 9000), newspaper and magazine ads, internal and external websites, marketing collateral, newsletters, reports, client proposals, and informational mass media products, including providing UX/UI copy and design input.
• Increased organizational visibility and stability by developing and implementing project planning, delivery processes, and reporting for the entire organization.
Mitsubishi Digital Electronics America, Inc. • Home & Commercial Electronics • Irvine, CA • 1998 - 2001
Group Leader, Technical Writing Group
Managed creation of all ISO 9000 documentation and led the team producing all printed and electronic materials for Mitsubishi televisions and video playback devices in the US.
• Supervised technical writing staff, 2D and 3D artists, and Japanese and Spanish translators, ensuring high-quality deliverables.
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• Managed production of all printed and electronic owner’s manuals, quick reference cards and labels, streamining workflow.
• Created all copy for print and digital television owner's manuals, working with SMEs and engineers to translate technical documentation into consumer user guides.
• Worked closely with management, SMEs, designers, and other writers to develop UX/UI copy and design for digital television owner's manual.
• Reduced production time and costs by implementing staff incentives and negotiating with vendors.
• Created the MDEA Irvine ISO 9000 Quality System, including document creation and management, supporting successful certification.
• Conducted analysis of quality system needs and drafted project plans to meet ISO certification requirements.
• Promoted collaboration between management and employees throughout the ISO initiative, improving project buy-in.
• Reduced expected time to obtain ISO certification by 33% through efficient project planning.
Career achievements dating back to 1990 and references can be provided upon request.
Business Experience
• Over 20 years of business experience across multiple industries
• History of working closely with all enterprise role levels and company sizes
• Extensive experience with strategy, planning, and utilization
• Breadth of knowledge in using AI writing and writing management tools like Claude, Jasper, and You.com to increase productivity in marketing as well as other departments organization-wide
• Vast experience using Adobe Creative Suite, Confluence, Content Hub, EveryoneSocial, Figma, Google Docs, Highspot, HootSuite, HubSpot, Jira, Microsoft Office Suite, Miro, Monday.com, SalesForce, Seismic, Sitecore, Smartsheet, Sound Forge, and Vegas
• Strong communication, interpersonal and other vital collaborative skills
• Accustomed to fast-paced working environments
• Strong organizational skills to make the most efficient use of time and resources
• Well-versed in content creation, design, blogging, social media and enterprise collaboration platforms
Management Experience & Education
• Extensive experience managing creative departments, project teams, marketing campaigns, graphic design, websites, and content and collateral creation
• Trained in project management and agile software development
• Trained in creative services management at the Gnomon School of Visual Effects in Hollywood, California
• Trained extensively in writing and journalism at Orange Coast College in Costa Mesa, California, where I also served as a staff writer for the Coast Report newspaper
Awards
• Received two Society of Technical Communication awards for my work on the Mitsubishi Projection Television Owners’ Guides
• Neudesic Marketing Values Award for Discipline – 2011, 2012
• Mitsubishi Customer Care Employee of the Quarter 1998 Q3
• Successful Microsoft Partner of the Year Award Submissions:
• Application Integration Partner of the Year Finalist, 2013
• B2B Mobility Partner of the Year, 2011
• Software-Plus-Services Partner of the Year Finalist, 2010
• Information Worker Solutions – Collaboration Partner of the Year Finalist, 2010
Interests
• Published writer with national print and digital publications that include:
• Owner’s guides and technical manuals
• A wide variety of web-based trade journals, websites, and blogs
• Poetry and short stories
• Former President of Neudesic Toastmasters
• Member, Irvine Chamber of Commerce
• Volunteer, pro bono work, Quietly Working Foundation for the Children of Fallen Soldiers